Super Bhujia: The Iconic Snack Gets a Smart Makeover

Let’s face it - Bhujia is iconic. That crispy, crunchy, spicy little noodle of joy has been a staple in Indian snacking for generations. It’s on our train journeys, at chai time, during Netflix binges, and even snuck into office drawers for that 4 PM pick-me-up. But here’s the thing: while our taste buds love it, our bodies? Not so much.

At Total Snacc, we’re on a mission to bring India’s most loved snacks into the modern era without the health baggage. So, when we decided to re-engineer Bhujia, we didn’t want to mess with its soul, we just wanted to give it a glow-up.

Here’s how we cracked the code.

Step 1: Keeping the OG Taste & Crunch 💥

Bhujia’s magic is in its texture and spice hit. If we took that away, we’d be doing a disservice to the snack (and you). So our first task was clear:

Rebuild it, but make it taste like the real deal.

We worked closely with food technologists and chefs to map every sensory element - from the crispness to the spice blend. Then came the real challenge: how do we keep all of that without the deep frying?

Step 2: Goodbye Deep Frying, Hello Roasting 🔥

Traditional Bhujia is deep fried, which means high fat (up-to 45% of the bhujia) and loads of calories, especially the unhealthy kind. We ditched the oil and turned to modern roasting technology.

Think: precision hot air roasting, not your typical oven stuff. This technique lets us:

• Keep the crispiness
• Reduce the fat by over 70%
• Avoid greasy fingers (you’re welcome 🙌

The result? All the crunch. None of the regret.

Step 3: Boosting the Fibre with Acacia 🌿

Most namkeens, Bhujia included, are seriously lacking in fibre. In fact that is one of biggest demerit on health. That leads to bloating, poor digestion, and sugar crashes after snacking.

We added acacia fibre - a gut-friendly, plant-based prebiotic that your stomach will actually thank you for. It blends invisibly into the mix, without altering the taste

Why acacia?

• Helps regulate digestion
• Keeps you fuller for longer
• Supports healthy gut bacteria

It’s the kind of ingredient you don’t notice until you realize you’re not feeling heavy or bloated post-snack.

Step 4: Powering Up with Soy Protein 💪

In a world where we're all trying to stay fitter, build strength, and eat smart, not having enough protein just doesn’t cut it anymore.

Enter soy protein: clean, Non GMO, plant-based, and complete.

We reworked the base mix to include soy protein, giving our Bhujia a protein bump that actually makes it a functional snack - not just an indulgence.

Now, when you reach for that handful, you’re getting protein + fibre + flavour, not just empty calories.

Step 5: Tech-Driven Snacking 🧪

This wasn’t a one-bowl experiment in our kitchen. We partnered with food scientists and used advanced manufacturing to:

• Monitor every step for taste and consistency
• Optimize the roast for the ideal crunch
• Ensure nutritional accuracy in every batch

In short, we put science behind your snack, so you don’t have to think twice.

So What Did We End Up With?

✅ The same form factor you know and love

✅ The same crunch and spice your palate remembers

✅ 70% less oil

✅ Added fibre for gut health

✅ Protein to fuel your day

✅ ZERO compromise on taste

We’re calling it: Super Bhujia. The Bhujia that evolved.

Final Snacc Thoughts

Re-engineering a classic wasn’t easy. We didn’t want to be just another brand slapping “healthy” on the pack while compromising everything that makes Bhujia … Bhujia.

But we believed that you deserve better - better taste, better nutrition, and better snack choices.

So next time you’re craving that nostalgic crunch, don’t settle.

✨ Eat smart. Snack smarter. Live macro-balanced. ✨